SECTION 9 — Branding & Positioning
🎯 Section 9 — Branding & Positioning
“We’re not just offering tokens — we’re telling a story that turns real estate into a global movement.”
This section outlines how MUY is being positioned in the market — visually, narratively, and strategically — to attract the right investors, instill trust, and create an emotional and professional connection between the asset and the buyer.
📍 9.1 – Narrative: “A Token You Can Touch”
“It’s not a speculative bet. It’s a building. A rooftop. A rental check. It’s a token — that you can touch.”
MUY’s story isn’t about hype, it's about real-world substance:
Real buildings
Real rental income
Real construction permits
Real smart contracts
The narrative is built around a single powerful truth: MUY makes real estate investment accessible, transparent, and liquid — not with theory, but with finished units, signed leases, and quarterly income.
Narrative Themes:
✊ “A new class of investment for a new class of investor.”
🧱 “Built in Mexico. Backed by Blockchain. Powered by real estate.”
🌍 “Invest in Playa. Withdraw from anywhere.”
This messaging framework will flow consistently across:
Website
Investor deck
Videos
Landing pages
White paper
📍 9.2 – Target Investor Personas
MUY speaks to a diverse but defined set of investor types. Branding, language, and onboarding flows are tailored accordingly.
🎯 1. Retail Real Estate Investors
Age 30–60
Looking to diversify outside REITs and high-barrier real estate
Focus: cash flow, clarity, low entry point
🔊 Language: “Own property from $300. Get paid quarterly.”
🎯 2. Crypto-Native & DeFi Users
Age 22–40
Already use MetaMask, understand tokenomics
Looking for yield-backed assets & stablecoin flows
🔊 Language: “Yield. Real. Regulated. Rented.”
🎯 3. Private Equity / Family Office (DAO Builders)
$50K+ ticket size
Care about governance, control, deal access
Interested in MUY-B, MUY-C, DAO scaling, and asset-backed security
🔊 Language: “You’re not buying a token. You’re building a portfolio.”
🎯 4. Latin American & Canadian Real Estate Enthusiasts
Want income from Mexico in USD stablecoins
Strong affinity for Riviera Maya
Often excluded from REITs or luxury developments
🔊 Language: “Invest in Mexico without lawyers, fideicomisos, or red tape.”
📍 9.3 – Marketing Assets
“Professional identity meets modern performance.”
The MUY brand is being developed with clarity, elegance, and credibility in mind. Visual identity and brand guidelines will reflect the hybrid DNA of the project — rooted in architecture and optimized by automation.
📦 Included in Marketing Package
✅ Logo & Brand Guidelines
Earth-tone palette, geometric typography, NFT-compatible
✅ Explainer Video
90-second overview — “What is MUY in plain English?”
✅ Investor Landing Page
Webflow or WordPress + custom FAQ + wallet connect
✅ Tokenomics Infographic
Visual of distribution, yield, and appreciation
✅ DAO Builder Portal (Private)
Slide deck, bonus tier info, onboarding flow
✅ PDF Deck & One-Pagers
For broker partners, real estate platforms, LinkedIn
📣 Every asset is designed to speak both to the head and to the wallet: clear numbers + clear narrative.
📍 9.4 – Education Campaigns & Thought Leadership
“If real estate investing is changing — MUY is the case study.”
MUY will position itself as a thought leader in tokenized real estate, blockchain-based yield, and LATAM investment transparency.
📚 Content Strategy
✅ Blog Series
Medium / Substack
2× per month
🎥 Short Video Content
YouTube, Instagram Reels, TikTok
2–3 per month
🎧 Podcast Interviews
Twitter Spaces, Real Vision, Lex Fridman (target)
1 per month
📜 Guest White Papers
Tokeny, Securitize, Polygon partners
Quarterly
🎤 Live AMA / Webinars
With Alain & Gustavo + DAO Members
Bi-monthly
✍️ Syndicated Articles
CoinDesk, Decrypt, The Block, Business Insider
Ongoing PR push
📣 The goal: educate + build trust + drive qualified leads to the investor portal.
🧠 If you can explain the model clearly, you convert faster — MUY will lead with clarity and content.
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