# SECTION 8 — Go-To-Market Strategy

## 🚀 Section 8 — Go-To-Market Strategy

> "Strong launches create strong ecosystems."

This section focuses entirely on **MUY-A**, the first building of the MUY Token ecosystem. Here we define how the token will be introduced, how rounds are structured, and how we ensure liquidity without compromising long-term protections.

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### 📍 8.1 – Pre-Sale & Private Rounds (DAO Builders)

> “Every successful project starts by aligning with its most committed believers.”

Before the public launch, MUY will initiate a **private pre-sale round**, open to:

* Founding contributors
* Strategic partners
* DAO Builder Tier investors ($50,000+ participation)
* Family offices, tokenization advocates, and real estate syndicates

#### 🎯 Target Raise (Private Pre-Sale):

* $500,000–$750,000 USD
* Pricing: $2.50 USD/token
* Tokens allocated: 200,000–300,000 MUY-A Tokens

#### 📜 Pre-Sale Conditions

| Element           | Description                                |
| ----------------- | ------------------------------------------ |
| Lock-Up           | 12 months post-issuance                    |
| Vesting           | None beyond lock-up (to remain attractive) |
| DAO Participation | Immediate after 3 months                   |
| Whitelisting      | Yes (via KYC and smart contract)           |

✅ DAO Builders receive early access to:

* Governance proposals
* Financial reporting
* Internal briefings via a private dashboard

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### 📍 8.2 – Public Sale Launch Plan

> “The MUY Token will be introduced in waves to ensure smart onboarding and strong liquidity.”

After the private allocation is completed, MUY-A will begin its **public sale** via a structured launch.

#### 📈 Public Sale Framework

| Phase  | Token Price (USD) | Tokens Offered | Access                                      |
| ------ | ----------------- | -------------- | ------------------------------------------- |
| Wave 1 | $3.00             | 300,000        | Priority whitelisted wallets (KYC verified) |
| Wave 2 | $3.25             | 200,000        | General public (Fiat + Crypto)              |
| Wave 3 | $3.50             | 166,667        | Final tokens before sellout                 |

**Total: 666,667 MUY-A Tokens (66.7% of supply)**

💸 Accepted Payments:

* USDC, USDT, ETH, BTC
* Stripe, IBAN (for fiat-based investors)

📌 All purchases executed via **whitelisted smart contract**, under full KYC/AML compliance.

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### 📍 8.3 – Liquidity Plans (Secondary Market & Buybacks)

> “Liquidity is planned — not promised.”

MUY uses a **dual-path liquidity strategy**:

#### 🔁 Treasury Buybacks

* Funded by 15% of net rental income
* Begins in **Q2, Year 2 (Post-launch)**
* Pricing based on:
  * Token NAV
  * Treasury liquidity
  * DAO-approved discount/premium rules

#### 🌐 Secondary Market Listings

* Planned listings on:
  * INX
  * Securitize
  * tZERO
* Requires:
  * Compliance screening
  * Smart contract compatibility audit

#### 🧠 DAO Liquidity Tools (Future Proposals)

* OTC investor matching
* Swap pools with USDC
* Liquidity incentive fund (DAO-approved)

📣 MUY combines real yield with **responsibly managed exit options**.

***

### 📍 8.4 – Token Sale Timeline (MUY-A Rollout Plan)

| Phase                   | Target Date | Description                                |
| ----------------------- | ----------- | ------------------------------------------ |
| Private Round (DAO)     | Q2 2025     | Invite-only strategic raise                |
| Public Sale – Wave 1    | Q3 2025     | Early supporters + KYC fast-track          |
| Public Sale – Waves 2–3 | Q3–Q4 2025  | General availability until full allocation |
| Token Issuance          | Rolling     | Delivery to verified wallet/custody        |
| Lock-Up Ends            | Q4 2026     | 12 months post-acquisition                 |
| Buyback Program Begins  | Q2 2027     | Treasury buybacks enabled by DAO           |

📣 MUY-A’s launch is engineered for:

* Long-term value
* DAO-driven liquidity
* Secure investor onboarding
